BB 88 Advertising and Digital Solutions Inc. and CLSU-CenTraD Explore Strategic Partnership for AI-Powered Animal Genetics and Veterinary Biosurveillance Platform

AGRI-NEWS | Technology Posted on 2026-06-04 19:55:35

Science City of Muñoz, Nueva Ecija — In a major step toward strengthening the Philippines’ livestock industry, veterinary services, and national food security agenda, representatives of BB 88 Advertising and Digital Solutions Inc., Biorganism Corporation, and the Center for Transboundary Animal Diseases (CenTraD) of Central Luzon State University (CLSU) held a joint conference yesterday to discuss a proposed collaboration for the development of the Animal Genetics and Veterinary Biosurveillance Platform (AGVBP), an advanced technology-driven ecosystem designed to modernize livestock health monitoring, disease surveillance, genetic intelligence, and veterinary decision support across the country.

The proposed initiative, formally titled “Comprehensive Feasibility Study and System Design: Animal Genetics & Veterinary Biosurveillance Platform – AI-Powered Livestock Health, Disease Surveillance, and Genetic Intelligence Ecosystem (2026)”, seeks to harness the power of artificial intelligence, machine learning, animal genomics, Internet of Things (IoT) technologies, geospatial analytics, and digital health systems to provide real-time monitoring and predictive intelligence for the Philippine livestock sector.

Leading the discussions from CenTraD was Dr. Virginia M. Venturina, Director of the Center for Transboundary Animal Diseases of CLSU, together with researchers, veterinarians, scientists, and technical experts from the institution. The meeting focused on identifying areas of collaboration that could support future research, system development, field validation, and implementation strategies for a national livestock intelligence platform capable of helping government agencies, veterinary practitioners, researchers, and livestock producers respond more effectively to emerging animal health threats.

Representing the technology and innovation sector was Henry V. Bayubay, President and Chief Executive Officer of BB 88 Advertising and Digital Solutions Inc. and Biorganism Corporation, who presented the conceptual framework and long-term vision for the platform. Bayubay emphasized the growing need for the Philippines to adopt advanced digital technologies that can support disease prevention, livestock productivity, food security, and evidence-based policymaking.

According to Bayubay, the proposed platform is envisioned as a comprehensive ecosystem that will integrate veterinary biosurveillance, livestock genetics, laboratory diagnostics, farm-level monitoring, disease outbreak mapping, and predictive analytics into a unified digital environment. He noted that recent challenges affecting the livestock industry, including African Swine Fever, Avian Influenza, and other transboundary animal diseases, underscore the importance of developing smarter and more responsive monitoring systems capable of delivering real-time information to decision-makers.

The proposed Animal Genetics and Veterinary Biosurveillance Platform is expected to enable early detection of disease outbreaks, support animal traceability programs, strengthen veterinary emergency response mechanisms, and provide genetic intelligence tools that can contribute to livestock breeding and productivity enhancement programs. Through the use of artificial intelligence and machine learning, the system may also assist researchers and veterinary authorities in identifying disease patterns, predicting risks, and generating actionable recommendations to support animal health management across the country.

Participants during the conference highlighted the importance of collaboration among academic institutions, technology developers, government agencies, and industry stakeholders in building sustainable and science-based solutions for the agricultural sector. The initiative is expected to align with the national government's priorities on food security, agricultural modernization, digital transformation, climate resilience, and the One Health approach that recognizes the interconnectedness of animal, human, and environmental health.

Joining Bayubay in the discussions were members of the BB 88 and Biorganism technology team, including Jeam Beam Tolentino, Technology Head; Ahllaine Christian De Ocera, Technology Assistant Head; Jomille Puno, AI, Machine Learning and IoT Head; Joshua Payumo, Systems Analyst Head; Joshua Espidilla, Data Analyst Head; Joshua Kerby Sagun, Vice President for Operations; and Miriam N. Baking, Executive Vice President. The team presented initial concepts related to digital architecture, data integration, analytics, biosurveillance workflows, and future implementation pathways for the proposed platform.

Both parties expressed optimism regarding the potential of the collaboration to contribute to the development of a more resilient, technology-enabled livestock sector that can better respond to emerging disease threats while improving productivity and sustainability. The discussions also highlighted opportunities for future partnerships involving government agencies, research institutions, livestock organizations, cooperatives, development partners, and private-sector stakeholders interested in advancing animal health and agricultural innovation.

As the Philippines continues to face evolving challenges in food production and animal disease management, the proposed partnership between CenTraD-CLSU and BB 88 Advertising and Digital Solutions Inc. represents a promising example of how science, research, and digital innovation can work together to support national development goals. Stakeholders believe that initiatives such as the Animal Genetics and Veterinary Biosurveillance Platform have the potential to strengthen the country’s veterinary infrastructure, improve livestock competitiveness, and help secure a safer and more sustainable food future for Filipino communities.

The proposed project remains in the feasibility study and system design stage, with further consultations, technical assessments, and collaborative planning activities expected in the coming months as both organizations explore opportunities for research, development, and implementation.

NEWS PHILIPPINES ONLINE TEAM
Press Release | BB 88 Advertising and Digital Solutions Inc.
June 5,  2026

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