Technology | Innovation Posted on 2026-02-16 09:23:21
In a significant milestone for the Philippine e-sports and technology sectors, Henry V. Bayubay, President of BB 88 Advertising and Digital Solutions Inc., has officially been appointed as the new Executive Director of the E-Sports World Federation (ESWF).
The appointment, signed on February 13, 2026,
by ESWF Chairman Reynaldo Sanchez and President Arniel Guitterrez,
marks a bold step toward revitalizing the federation’s strategic direction
through the introduction of innovative business models, technology-driven
programs, and sustainable development initiatives.
With decades of leadership experience in digital
transformation, smart ecosystems, and large-scale innovation projects, Mr.
Bayubay is expected to become a powerful force in reshaping ESWF’s
roadmap—positioning Philippine e-sports as a globally competitive, socially
impactful, and economically sustainable industry.
A key priority under his leadership will be
strengthening ESWF’s collaboration with the Department of Science and
Technology (Philippines) (DOST)—one of the government’s leading
institutions championing technological advancement and youth empowerment. This
partnership aims to integrate science, innovation, and digital infrastructure
into the development of e-sports, creating new career pathways, research
initiatives, and national talent programs.
Driving a Shared Vision for a
Sustainable Philippines
Mr. Bayubay’s appointment also aligns closely with A
Shared Vision for a Sustainable Philippines, a nationwide initiative
conceptualized exclusively by BB 88 Advertising and Digital Solutions Inc. The
program is designed to enable resilient, inclusive, and technology-driven smart
cities—empowering local governments, communities, and industries through
integrated digital platforms, clean energy systems, and modern infrastructure
solutions.
This vision brings sustainability into the heart of
innovation, ensuring that emerging industries such as e-sports not only thrive
economically but also contribute to national development, environmental
responsibility, and social progress.
About BB 88 Advertising and
Digital Solutions Inc.
BB 88 Advertising and Digital Solutions Inc. is a
Philippine-based technology and innovation company and the conceptual
originator of the Green Smart City Development Project. The company
focuses on digital transformation, smart ecosystems, and sustainable
development—bridging technology, infrastructure, and community empowerment to
build future-ready cities across the Philippines.
A New Chapter for Philippine
E-Sports
With Henry V. Bayubay at the helm of ESWF, the
federation enters a transformative chapter—one defined by innovation,
sustainability, and strategic national partnerships. His leadership signals a
future where e-sports becomes not only a competitive arena, but a powerful
platform for education, technology advancement, and inclusive economic growth.
As ESWF accelerates its programs in collaboration with government, private sector leaders, and technology innovators, the Philippine e-sports community stands poised to reach new heights—locally and on the global stage.
NPO News Team!